Build a Business That Works for You.
More time for family. More purpose. More freedom.
We listen first, then dig into your numbers — helping you untangle the real problems so your business serves your life, not the other way around.
Four Ways to Scale Your Business
Whether you need a full strategic overhaul or a focused skill upgrade, we have a path built for contractors.
The Builder's Bench
A live training every month, a growing library of Claude Skills built inside a real construction business, the member document vault, and a bench of builders to ask.
Custom Business Scale
1-on-1 intensive coaching to identify and break the bottlenecks choking your revenue, sales, and internal processes.
Topic Masterclasses
Focused 6-week programs on Sales & Estimating, Design-to-Permit, and AI-Integrated Systems for residential GCs.
The Builder's Bench
Coaching for the builder who's still swinging the hammer.
The monthly membership for builders who want the systems, the numbers, and the AI tools without hiring a consultant. A live training every month, a growing library of Claude Skills built inside a real construction business, and a bench of builders to ask.
First training lands Wednesday, November 11, 2026. Founder spots are limited to 50.
What members get
- 12 monthly live trainings, recorded
- 12 Claude Skills, installed in your own account
- The member document vault
- The Builder's Bench community
- 50% off one-on-one coaching
Coaching That Starts With Listening
We've been in the field. Ethan has navigated multi-million dollar residential and commercial projects and has 35 years of hands-on experience in the trenches — so we understand the weight contractors carry every day. If you can think of a bad day, week, quarter, or year, then we've been there — we bring that honest, raw experience to our coaching.
Our process is simple: we sit down with you, understand your world, then dig into the data together to find the real bottlenecks — not the surface ones.
The goal is a business that gives you back your time — so you can love on your family, do good in your community, and build toward the future you actually want.
We Listen First
Before we offer a single recommendation, we take time to understand your situation — your family, your goals, your stress points, and what you actually want your life to look like.
Then We Dig into the Data
We look hard at your numbers, your processes, and where time and money are slipping through the cracks. Real answers come from honest analysis, not guesswork.
Built Around What Matters
A better business is a means to an end — more presence with your family, the ability to give back, and the freedom to pursue what you were made for.